1. Who We Are

This Privacy Policy applies to the website multiversalpure.com, operated under the brand name Multiversal Pure, serving customers in Pakistan.

In this policy, the words "we", "us" and "our" refer to Multiversal Pure. The words "you" and "your" refer to visitors, customers and individuals who interact with our website.

2. Information We May Collect

Depending on how you use our website, we may collect the following categories of information:

We may also receive information from service providers involved in processing payments, fulfilling orders, delivering products or supporting our website.

3. How We Use Your Information

We may use the information collected for the following purposes:

• Order processing: To confirm, prepare, manage and fulfil your purchases.
• Delivery: To arrange shipping and share necessary delivery details with courier or logistics partners.
• Customer support: To respond to questions, complaints, return requests and other enquiries.
• Payments: To process or verify payments and maintain transaction records.
• Website operations: To maintain, improve and troubleshoot our online store.
• Security: To identify suspicious activity, prevent fraud and protect our customers and business.
• Legal and accounting purposes: To maintain records and meet applicable legal, tax and regulatory obligations.
• Marketing: Where permitted and applicable, to send promotional communications and measure marketing performance.

4. Sharing Your Information

We do not needlessly disclose customer information. However, certain information may be shared with third parties when necessary to operate our store and fulfil your requests.

• Shopify: Our online store is hosted on Shopify, which provides e-commerce infrastructure and related services.
• Courier and delivery partners: Your name, phone number and delivery address may be shared to deliver your order.
• Payment service providers: Relevant transaction information may be processed by the payment provider handling your payment method.
• Technology and service providers: Hosting, security, customer support, analytics and other service providers may process information when supporting our operations.
• Advertising and analytics partners: If analytics tools, advertising pixels or similar technologies are enabled, certain browsing or interaction information may be shared with the relevant providers.
• Legal authorities: We may disclose information when required by applicable law or valid legal process.

Third-party providers process information according to their own privacy policies, contractual obligations and applicable requirements. We encourage you to review their policies where relevant.

5. Shopify and International Data Processing

Our store uses Shopify's e-commerce platform. Shopify and its service providers may process personal information to provide hosting, checkout, customer account, security and other platform services.

Depending on the services used and the location of the relevant providers, information may be processed or stored outside Pakistan. The privacy and data protection rules in those locations may differ from those applicable in Pakistan.

For more information about Shopify's privacy practices, please review Shopify's Privacy Policy.

6. Cookies and Similar Technologies

Our website and Shopify may use cookies and similar technologies to support essential website functions and, depending on your privacy settings and the tools enabled, to understand website usage and improve the shopping experience.

These technologies may be used to:

• Keep shopping cart and checkout functions working.
• Remember certain website preferences.
• Understand website traffic and visitor interactions.
• Measure the performance of marketing campaigns, where applicable.

You can manage or restrict cookies through your browser settings. Some website features may not work correctly if essential cookies are disabled. Where required, we use available consent tools to request your preferences before non-essential tracking.

7. Marketing Communications

We may use contact information to communicate with you about your orders, customer support and, where applicable, promotional offers or new products.

You can ask us to stop sending promotional messages by using an unsubscribe option where available or contacting us directly. Even if you opt out of marketing, we may still send essential messages relating to your orders, transactions or customer service requests.

8. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, maintaining business and accounting records, resolving disputes, preventing fraud and meeting applicable legal obligations.

Retention periods may vary depending on the type of information, the reason it was collected and the requirements of relevant service providers or applicable law.

9. How We Protect Your Information

We take reasonable administrative and technical measures to protect customer information against unauthorised access, misuse, loss or disclosure.

Our e-commerce platform and relevant service providers may also use security measures to protect information processed through their systems.

However, no website, internet transmission or electronic storage system can be guaranteed to be completely secure. Please avoid sending sensitive payment credentials or passwords through ordinary email or messaging channels.

10. Your Privacy Choices and Requests

You may contact us to request assistance with your personal information. Depending on the circumstances and applicable law, you may request:

• Information about the personal details we hold about you.
• Correction of inaccurate or outdated contact information.
• Deletion of information where we are not required to retain it.
• Withdrawal from promotional communications.
• Information about how your data is used or shared.

We may need to verify your identity before responding. Some information may need to be retained for order records, legal compliance, security or dispute resolution.

11. Third-Party Websites and Services

Our website may contain links to third-party websites, payment services, social media platforms or other external services. We do not control the privacy practices or content of those websites.

When you visit an external website or use a third-party service, its own terms and privacy policy will apply. We recommend reviewing those policies before sharing personal information.

12. Children's Privacy

Our online store is intended for general customers and is not designed to knowingly collect personal information directly from children without appropriate involvement or authorisation from a parent or guardian. If you believe a child has provided personal information to us inappropriately, please contact us so we can review the matter.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website features, service providers or applicable requirements.

Any updated version will be published on this page with a revised "Last updated" date. We encourage visitors to review this page periodically.

14. Contact Us